If you ever doubted the momentum of the plant-based movement, here’s a sign of the times: discount big-box chain Walmart now carries vegan shrimp.
The shrimp is now available in 400 Walmart stores alongside vegan crab cakes. Both are made by plant-based frozen seafood brand Sophie’s Kitchen.
“We’re incredibly excited to introduce our plant-based seafood offerings to Walmart shoppers,” Sophie’s Kitchen CEO Miles Woodruff said in a statement. “As the plant-based movement continues to grow, we’re hopeful that meatless alternatives become easier to find at affordable prices. Our crab cakes and breaded shrimp are two of our top selling products and we’re thrilled to see them enter Walmart’s frozen section.”
Demand for vegan food has been on the upswing in recent years as products like the Beyond and Impossible Burgers develop a predominantly meat-eating fanbase. The pandemic has also increased interest in vegan food; sales skyrocketed by 241% year-over-year during the peak panic buying period, according to the data collected by market analytics firm SPINS.
Sophie’s Kitchen was an early innovator in the vegan seafood category. It launched in 2010 in an effort to disrupt the $150 billion global seafood market. Overfishing has depleted many vital fish stock species. Coupled with plastic pollution and warming ocean waters, and the seafood industry faces an imminent decline.