Naturalist Sir David Attenborough has just joined Instagram. At 94, the host of the recent BBC documentary Extinction: The Facts joined the photo-sharing platform to help keep his fans aware of the world’s climate emergency.
It took Attenborough just four hours to reach one million followers, beating the record held by actress Jennifer Aniston, who did it in five hours and sixteen minutes. (She beat Prince Harry and Meghan Markle by half an hour). He’s now at more than 3 million followers in just 24 hours.
“This is my first time on Instagram,” Attenborough said in his first video on the platform. “And I’m making this move and exploring this new way of communication to me, because as we all know, the world is in trouble. Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on and on and on.”
That post has more than 13 million views since yesterday.
Attenborough also stars in yet another documentary, one that mixes defining moments he’s experienced in his nine decades on earth with a stark warning for our future.
“This film is my witness statement, and my vision of the future,” he says in the trailer. “The story of how we came to make this, our greatest mistake, and how, if we act now, we can yet put it right.”
Netflix will air A Life On Our Planet on October 4th.