Sure you can compost grapes. Or, you can turn them in vegan shoes.
That’s just what sustainable lifestyle brand Pangaia has done. It’s taking grape waste — leftover from the wine industry — and turning it into a plant-based leather for zero-waste sneakers.
“Pangaia is driven by problem-solving materials science, so we have this innate passion for innovation within this space,” the global collective told Observer. “We worked with a team of Italian stylists to bring our grape leather to market. The sneaker felt like the perfect way to showcase this new material through a simple everyday product and showcase the qualities of the material.” The material uses the whole grape, including seed and stem. The sole is 100 percent recycled rubber.
The brand posits itself as a “materials science” company. It’s tackling environmental issues with its team of scientists, designers, and technologists in the development of sustainable sneakers.
Globally, wine production creates more than 6.5 billion liters of waste a year. The vegan leather helps make use of this waste while also avoiding highly unsustainable animal leather.
Pangaia is quickly making a name for itself in the sustainable fashion world. The 2018 launch of its environmentally-friendly athleisure collection earned it a celebrity following with Justin Bieber, Bella Hadid, and Kourtney Kardashian supporting the brand.
The vegan, zero-waste sneakers come in black or white and retail for $245.