The Kellogg Co.’s Kashi by Kids line now includes Super Loops Cereal. The vegan range is certified organic, Non-GMO Project verified, and packed with superfoods. It was developed in part with a group of eco-minded teens.
Initial flavors in the range include chocolate and berry. Both contain lentils, brown rice, and antioxidant rich berries or chocolate.
“With the new Kashi by Kids Super Loops launch, Kashi wants to support parents and provide them with delicious, high-quality food for their kids,” Kashi said in a statement. “Instead of using single grain flour, Kashi chose to use a blend of diverse superfood ingredients such as brown rice flour and red lentil flour. The ingredients also enhance the texture and flavors of the cereal, which are key concerns for kids and parents.”
The new range was developed with input from a group of kids, known as “the Kashi Kid Crew.” The Gen Z students range in age from 13 to 17 years old. The children are all advocates of sustainability and health.
“I am an advocate for healthy foods and am passionate about helping kids my age find foods that taste awesome and keep us fueled throughout the day,” said Tabay Atkins IV, member of the Kashi Kids Crew. “Each member of the Kids Crew brings something different to the table, and it was so fun to create something that we can feel good about eating every day.”
The new cereals are priced at under $4 and are available nationwide at Walmart, Amazon, Ahold, Jewel, and Hannaford stores. New retail launches are expected in the coming months.