Amazon.com and its founder Jeff Bezos have been accused of contributing to the global climate crisis. Its massive production, packaging, and delivery carbon footprints are unrivaled. But the online retailer hopes to mitigate some of that with a new labeling program called Climate Pledge Friendly (CPF).
According to Amazon, the label will help consumers more easily identify sustainable purchase options through 19 different certifications for sustainability. More than 25,000 products currently feature the label. The dedicated CPF label covers items in a range of categories including grocery, household, fashion, beauty, and personal electronics.
“Climate Pledge Friendly is a simple way for customers to discover more sustainable products that help preserve the natural world,” Amazon CEO Jeff Bezos said in a statement. “With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.” The Compact by Design certification focuses on products designed to require fewer resources, particularly in shipping.
The move comes after a $2 billion climate change fund launched by Amazon in June. That came in an effort to become climate neutral by 2040. That fund invests in technologies targeting greenhouse gas reduction. This on top of a $10 billion pledge by Bezos himself in February, called the Bezos Earth Fund.
”Climate change is the biggest threat to our planet,” he wrote in an Instagram launch post. “I want to work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet we all share.”